The Insurance Cowboy Rides Again

I have been re-branding myself as "The Insurance Cowboy" and am trying several things to set me apart. I do all my "one on ones" with other business people on horseback. I own 3 horses, 2 of which are rideable. We ride side by side and conversation seems to just flow. It is amazing how peoples walls come crumbling down when they are on a horse. Aside from the fun of riding, the personal relationships come quickly and run quite deep. After riding I ask them to take a quick minute and write a review of my company. I make it a point of NOT asking them to insure with me, rather wait patiently for them to broach the subject. I guess it truelly is "all about marketing".